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Very simply…we love clothes. It all began with my grandmother who instilled in my mother a love of shopping and clothes. My mother, in turn did the same for me. I could never own enough. “One more top, please!” Shopping was always a wonderful event. Now I have two wonderful daughters and guess what? The family clothing addiction has continued to the next generation . The closets swelled. There was no choice…the only way to satisfy our hunger was to open a store so we could shop for a living.….and in 1986 that’s what we did. From its humble beginnings the store was built on love and very personal customer service. That original store was sold when we moved to Long Beach, but our obsession for clothes and shopping continued. The only solution was to combine our love for clothing with our love for Long Beach. So, that is how PINUP began.

Now, we want to share with all of you (grandmothers, mothers and daughters) our personalized service, stylish clothing and our love for the Long Beach lifestyle. Whether you shop online, visit us in our Long Beach location or host a Pinup Clothing party in your home* … we know you’ll enjoy the experience!



*If you live within a reasonable distance from us….we will bring the store to you! Plan a clothing party in your own home! (contact us for details)